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Green Marketing

At Smart Independent World Wide Consultancy we consider marketing to be a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and values with others.

We integrate this process within the workings of your our clients company in so doing creating a higher value for customers and building strong customer relationships in order to capture value from customers in return.

Green Marketing - The shift of traditional marketing to new green way of marketing green products and services reaching green customer’s expectations. The smart green marketing program focus on

1. Achieving green customers expectation through smart green value proposition

2. Our smart green changer tool smart green 360 customer services servqual program

3. Our smart green game changer tool smart green social corporate sustainability program integrating a smart green communication mix.

Smart Green Marketing Program

changing from the traditional marketing practices to new proven green practices / concepts in changing the way we use green products , green services with proven green business models and green marketing program tools , marketing strategies and tactics

At Smart Independent World Wide Consultancy we believe that marketing; the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products, should be used specifically;

to create the customer,

to keep the customer

to satisfy the customer.

With the customer as the focus of its activities, we can conclude that marketing management is one of the major components of business management.

At Smart Independent World Wide Consultancy we use the following marketing methods and are constantly updating and coming up with new and improoved ways to market you our clients;

Advertising:

At Smart Independent World Wide Consultancy we have found find that many people and companies confuse marketing with advertising or vice versa.

While both components are important they are very different.

At Smart Independent World Wide Consultancy we know the difference and by doing your market research we can put your company on the path to substantial growth.

Advertising is a single component of the marketing process.

It's the part that involves getting the word out concerning your business, product, or the services you are offering.

It involves the process of developing strategies such as ad placement, frequency, etc.

Advertising includes the placement of an ad in such mediums as newspapers, direct mail, billboards, television, radio, and of course the Internet.

Public Relations:

Companies hear a lot about public relations; often times PR is the popular buzzword in marketing and advertising. Although most know it's important the benefits are not always understood.

At Smart Independent World Wide Consultancy we have a solid understanding of how the press works this makes it possible for us to offer the following significant public relations benefits:

-Economical way to reach your target audience in masses

-Stimulates awareness of, and the demand for your company's products or services

-Strengthens your company image and perception

-Paints the picture of a company that is active and innovative

-Creates more credibility that traditional advertising

-Creates an advantage of your competitors that are not utilizing PR effectively

-Increase search engine visibility and organic results.

Direct Marketing:

At Smart Independent World Wide Consultancy we approach direct marketing through the two main definitional characteristic strategies which distinguish it from other types of marketing.

The first strategy is that we send messages directly to consumers, without the use of intervening media.

This involves commercial communication i.e. direct mail, e-mail, telemarketing with consumers or businesses, usually unsolicited.

The second strategy is that we focus on driving a specific "call-to-action."

This aspect of Smart Independent World Wide Consultancy direct marketing involves an emphasis on trackable, measurable positive and not negative responses from consumers; known to us simply as "response" in the industry, regardless of medium.

In this instance the advertisement asks the prospect to take a specific action, for instance call a free phone number or visit a website, then the effort is considered to be direct response advertising.

Relationship Marketing:

If we at Smart Independent World Wide Consultancy could show you how to increase your sales by 50% without increasing your marketing budget, would you be interested?

By the time we are through with you, we will have showed and helped you do just that.

Amoung the strategies we at Smart Independent World Wide Consultancy employ during marketing is relationship marketing, this is because customer relationships are key in any marketing strategy.

Take a few moments and think of all the inactive customer files you have in your file cabinet.

There are many reasons a customer or client may leave you, but the ones you will hear most often are:

They felt your pricing was too high or unfair.

They had an unresolved complaint.

They took a competitors offer.

They left because they felt you didn't care.

When you consider that the last two make up the majority of why a client or customer will no longer use your service or buy your products - it can be a hard pill to swallow.

After all it means they are an inactive client because they felt you didn't care about them and your competitor did.

This makes sense when you consider that customers often purchase your service or product because they have developed a relationship with you, they owned another product or yours, or they were referred to you by a friend or associate.

When faced with the above facts why is it businesses spend 80% of their marketing dollars going after new customers and clients rather than nurturing, retaining, and maintaining the customer relationships they already have?

At Smart Independent World Wide Consultancy we will show and teach you that before you spend your time and money going after new customers and clients you do not currently have a relationship with consider the following statistics:

-Repeat customers spend 33% more than new customers.

-Referrals among repeat customers are 107% greater than non-customers.

-It costs six times more to sell something to a prospect than to sell that same thing to a customer.

With these strategies at the fore front of Smart Independent World Wide Consultancy Relationship Marketing we will most certainly improve and increase your sales.

Guerrilla marketing:

At Smart Independent World Wide Consultancy one of the methods we employ is ‘Guerrilla Marketing’ a concept created by Jay Conrad Levinson.

It has become a phrase that has taken on the meaning of mean non-traditional, low-cost, highly effective marketing effort.

We design and implement numerous guerrilla marketing tactics that are low cost and bespoke to suite your marketing needs.

Viral Marketing:

At Smart Independent World Wide Consultancy we also use Viral marketing this refers to a marketing technique that uses pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of pathological and computer viruses.

It can be word-of-mouth delivered or enhanced by the network effects of the Internet.

At Smart Independent World Wide Consultancy our viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages.

Our basic form of viral marketing is not infinitely sustainable.

Viral Marketing depends on a high pass-along rate from person to person. If a large percentage of recipients forward something to a large number of friends, the overall growth snowballs very quickly.

Positioning:

At Smart Independent World Wide Consultancy we believe that positioning your product correctly can make a significant difference in the success of your marketing campaign.

Our society is bombarded with advertising and marketing messages. How can you make your marketing stand out and be effective to your target market?

Contact us on marketing@smartwwc.com